Tomorrow x FC St. Pauli - "Kiezkonto"

For the collaboration between sustainable banking provider Tomorrow and the iconic football club FC St. Pauli, I designed the overall visual identity and took on all graphic work. At the heart of the project was the design of the VISA debit card, featuring a custom-painted stadium scene created by the Berlin-based artist duo "Platform".

The scope of the project included the campaign landing page, graphics for the banking app, animated stadium advertising banners, as well as social media content and ads. The headline, “The right team for your money. Sustainable banking from St. Pauli,” reflects the shared mission of Tomorrow and FC St. Pauli: challenging the status quo and driving positive social and ecological change.

The Kiezkonto allows fans to combine their love for football with sustainable banking. With every card transaction, money flows into forest conservation projects, while Tomorrow’s investments are committed to clean industries like renewable energy and social housing.

Services: Art Direction, Graphic Design, Animation 
Year: 2021